Writing for the Web

Course Details

Goal

This course has been designed to be run either independently or combined with Content Editor Training to coach people on how to write effective web-based content, either from scratch or based on existing content.

Audience

Employees who write and modify content for the web.

Content covered

• Web Content
  • What is web content?
  • How is web content created and used
• Communication
  • Standard vs. Interactive
  • Keeping the user in mind
  • Reasons to write
• How to write for the web
  • Scannable text
  • Chunk your information
  • How to write less
• Layout
  • Images
  • Colors, contrast and fonts
  • Emphasis
  • Alignment
• Navigation
  • Visibility

Course Code

T102