Connecting the Dots for Greater Online Results in Higher Education

What if you could connect your online channels to your 'back office' systems?

All too often university and college websites/digital marketing channels are standalone to the back office operation or recruitment function.  

But they don't need to be. What if you could connect these channels to your 'back office' systems?

What if you could increase online conversion, improve user experience and enhance competitiveness simply by connecting your CMS, CRM and Student Information Systems?  

In this webinar, we looked at some of the major benefits of joining the dots between your enterprise and marketing systems and your online channels (websites, social, etc.).

We explored how you maximize your IT investment and utilize all the valuable information across your systems to deliver a personalized and engaging user experience.

Overview:

• Bridging the gap between Student Information Systems, CRM and Marketing Content
• How can system integration help you drive conversion?
• What are the pros and cons?
• Practical tips, case-study examples
• Proven techniques linking with CRM systems such as Ellucian Recruit CRM, Slate & TargetX and Student Information Systems such as Ellucian Banner, Ellucian Colleague, Tribal SITS, Peoplesoft & Workday