Higher Education Conversion-Driven Website Design

How university website redesigns go wrong (and how to get it right)

Admit it.  You've seen some university/college website redesigns and thought 'what were they thinking?'. And while design style and preference is truly subjective, website performance is not.   

Your website needs to drive results e.g. increase conversion and improve engagement with students. Design plays a much bigger part in this process than often given credit, so why is it not given the attention it deserves. 

This webinar outlines five things you can do (and should do) to make your redesign impactful, end-user and results-focused. 

Overview:

• The practical considerations.  Things to avoid to stop your website turning prospective students away (e.g. poor optimization, asset management, stacking etc.)
• The biggest crimes: where imagery goes wrong. The rise of generic university websites. 
• Planning & Testing: Avoid groupthink and personal bias.  Using qualitative research to inform your university website design decisions. 
• Designing for performance and measurement. 
• Our picks of some of the best university websites in the world