From colleagues to collaborators: How building relationships can pave the way for sustainable digital change

From colleagues to collaborators - How to build relationships to create a shared vision for your website

Your university or college may all have the same goal: to create an engaging website that’s easy to use, effective, and delivers exactly what our users are looking for. 

But there are many competing factors all vying for attention: internal silos; independent departmental goals; overwhelming multi-channel content; audiences including international students, prospective and current students, parents, faculty, and alumni.

Multiple stakeholders, internal silos, independent departmental goals, multiple audiences, multi-channel content: everyone has different objectives for their section of the website — and various levels of leadership and involvement.

So how do you turn colleagues into collaborators and silos into synergetic teams? Join us at this free webinar to find out.

Drawing inspiration from tried-and-true models of change, we’ll discuss how to identify the needs of your audience and clients, connect the silos, and bridge the gaps along the way.

This shift in your organizational structure can mean the difference between “here, do this” and “let’s do this together.”

You’ll leave with:

• Best practices for becoming an agent of change

• Change-management tools that will help you assess your organization’s readiness to prepare for, manage, and sustain web governance

• A toolkit to help guide website decisions from creation through maintenance that includes bringing people together around a shared vision

About MARISSA GENTLING

Digital Content Manager, Mayo Clinic of Medicine and Science

For nearly 15 years, Marissa Gentling has dedicated her career to developing and managing content for the print and digital world. As the digital content manager for Mayo Clinic College of Medicine and Science, she works with content contributors representing more than 400 medical, surgical, health science, and biomedical research programs across three campuses in Minnesota, Florida, and Arizona. She holds a Master's degree in business administration and a bachelor's degree in mass communications. With a background in journalism and content strategy, Marissa’s passion is to make connections, build trust, and break down barriers to change