How prospective students search and navigate in 2020: Website information architecture that influences decision-making

Website search is now the key feature used by prospective students

Here are some of the things we’ll discuss: 

• If international students can’t visit your campus physically (especially during these days of self-isolation), can you replicate the experience online for them? How do you create a virtual campus?

• If students visit your website now, do they see a big COVID-19 warning message instead of the information they want? What are you losing if that information isn’t easily accessible?

• How can you ensure that a student visiting your website gets all their questions answered and gets the information they’re specifically looking for?

• Retail websites know how to make it easy to navigate a site to complete a task, drive conversions, and reduce friction, but is higher education doing the same? 

In this webinar, find out:

• How your website navigation influences prospects’ decision-making when interacting with your brand.

• Best practices for promoting what’s important to student success.

• Why your information architecture (IA) might be negatively impacting conversions and task completion.

• How navigation and IA are evolving in 2020 and beyond.