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Covid19 has changed the way we work without a doubt, but do you know how it has affected the higher education community internationally?
We have just launched our Annual Higher Education Digital Marketing and Web Survey and we would love for you to take part and representation your country and institution. Included in this year’s survey are questions that are related specifically to COVID19, but we have followed the same question sequence from previous years that will allow us to accurately provide you with data and trends that we have seen over the years.
We would love to hear what you have to say and as an incentive, everyone who participates will receive a copy of the findings report before it is released to the wider network, as well as the chance to win one of twenty $50 Amazon vouchers!
Take part today: https://terminalfour.typeform.com/to/ihdYw0RV
Let's take a look back at some highlights from previous surveys
Over the years we've aggregated insights, uncovered emerging trends, and discovered surprising revelations. Let's take a quick look back.
2019 - Investment in digital & web continues to vary
Last Year we discovered that while web and social media channels are now the way potential students research a university or college, the Investment in digital & web continues to vary.
Over the past number of years, there is strong evidence to show that universities & colleges that invest seriously in web & digital marketing perform stronger when recruiting students. From this year's survey results, we are seeing that the budget is no longer the only factor that determines a digital & web team's potential capability.
2018 -Instagram takes over and digital investment linked to student recruitment success
In 2018 we discovered that although Facebook is still extremely prevalent, its ability to engage students and prospective students were perceived as now waning. Instagram, meanwhile, became the fastest growing social media platform in terms of usage by institutions for student recruitment.
The survey also found that web and social media channels were now the primary way students researched Universities and Colleges, with international students often making their final application decisions solely on the quality of information and content available online rather than making a physical visit to institutions.
And by correlating the results from the survey with publicly available data, we identified a link that showed that Universities and Colleges that invest significantly in web and digital marketing had better outcomes when it came to recruiting students.
2017 - Digital claims a seat at the head table
2017 was the year that digital transformation was finally recognized as a key change agent and driving force behind the successful delivery of organizational goals.
Meanwhile, we also found that a quarter of respondents had a high level of dissatisfaction with their institution's funding of digital marketing.
2016 - Digital marketing investment grows
This was the year universities identified the value of digital marketing, with investment going up significantly at half of the institutions involved in the survey. Facebook was started as the dominant force in social media at this time.
2015 - Institutions overhaul their digital presence
This year, over half of the respondents said their institution underwent a major web transformation project, with 32% of the projects being carried out in-house and 53% as a combined effort between in-house and external agency resources.
2014 - A shift in digital roles and responsibilities
Back in 2014, we discovered that control of digital strategy was shifting from IT teams to a collaborative effort between web, marketing, alumni, and recruitment teams.
We appreciate your participation and look forward to hearing your feedback. Here is a link to the survey again in case you missed it. Keep a lookout for the survey results in October!