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As we wrap up another exciting year in higher education marketing (see ya, 2024!), it's time to take a look back at the blog posts that captured the most attention this year.
From figuring out what Gen Alpha is all about to mastering the latest digital trends, these articles have been your go-to resources for staying ahead of the curve.
Whether you’ve been fine-tuning your recruitment strategies, exploring fresh social media tactics, or diving deep into accessibility and inclusivity, we’re thrilled to have been part of your journey.
So grab a cozy cup of coffee, relax, and enjoy this roundup of our top 10 blog posts that kept you inspired, informed, and ready to tackle the new year!
1. The best higher education conferences for marketers in 2024 (and did you miss the ones for 2025?)
For several years in a row, our round-up of the best higher education conferences for marketers tops our most-read list. We break down the top events that offer invaluable networking and learning opportunities for higher ed marketers who want to stay ahead in a landscape that’s constantly evolving. We make it a point to attend most of these every year, making new connections, solidifying old ones, and learning and sharing the most pressing higher education digital marketing challenges and solutions.
If you like this article, why not check out the best higher education conferences for marketers in 2025?
While many marketers are still fine-tuning their approach for Gen Z, Gen Alpha is already on the horizon. This article dives into what makes this next generation tick, from their tech-savvy upbringing to their expectations for personalization and interactivity in education. With insights into how institutions can prepare to connect with these future students, it’s no wonder this post has become a favorite for forward-thinking higher ed marketers.
Curious about how else to reach prospective students? Check out our insights on how schools and students are showcasing campus life online.
Understanding and connecting with Gen Z students is a priority for higher education marketers, and it’s no surprise this article has gained so much traction. We break down five actionable strategies to engage this digitally native and socially conscious generation, from personalizing communication to leveraging the power of social media influencers. These tips are designed to help your institution stand out in an increasingly competitive landscape while staying true to Gen Z’s values and expectations.
If you found this helpful, you might also enjoy our guide to crafting the perfect Gen Z-friendly campus tour!
4. Visual storytelling made easy: Top 10 tools for non-designers in higher ed
Visual content is a game-changer in higher education marketing, but what if you don’t have a design team? This popular article showcases ten user-friendly tools that empower non-designers to create compelling visuals, from infographics to social media posts. Packed with practical advice, this piece proves that great storytelling doesn’t have to come with a steep learning curve or budget. It’s a favorite among busy marketing teams looking to elevate their content without sacrificing quality.
Want to learn more? Check out 10 examples of universities captivating students with YouTube content.
5. University of Manchester makes a big (purple) bicentenary social media splash
Celebrating 200 years in style, the University of Manchester caught everyone’s attention with its vibrant, purple-themed bicentenary campaign. This article dives into the creative strategy behind the campaign, which combined striking visuals, interactive social media elements, and community engagement to leave a lasting impression. Higher ed marketers love this post for its inspiring look at how bold branding and thoughtful storytelling can amplify major milestones.
Inspired? Check out our piece on how universities are surfacing great content and taking their news to the next level.
6. Try-before-you-apply: how 'taster sessions' can help student recruitment
Taster sessions are quickly becoming a staple in the higher education recruitment playbook, and for good reason. This article explores how offering prospective students a hands-on experience—whether through sample lectures, workshops, or virtual labs—can significantly influence their decision-making process. Marketers love this piece for its actionable tips on creating memorable taster sessions that showcase an institution’s strengths and build authentic connections with future students.
Looking for inspiration on marketing your taster sessions? Don't miss our article on the social media platforms do students use in 2023 to choose their university.
7. 11+ of the best higher education podcasts for your 2024 playlist
Podcasts are a treasure trove of insights and inspiration for higher ed marketers, and this article rounds up the must-listens for 2024. From discussions on digital transformation to tackling recruitment challenges, these podcasts cover the latest trends and strategies shaping the industry. This post has struck a chord with readers looking for easy ways to stay informed and inspired during their daily commute or coffee break.
Ready for more audio inspiration? Check out our guide to creating engaging podcasts for your institution!
8. Twenty great examples of higher ed ads on LinkedIn - Part II
LinkedIn is a goldmine for reaching prospective students, alumni, and professionals, and this article showcases 20 standout examples of higher ed ads that hit the mark. From eye-catching visuals to compelling calls to action, these campaigns demonstrate how to leverage the platform’s unique strengths for maximum impact. Readers love this post for its mix of inspiration and practical takeaways to level up their LinkedIn advertising game.
Want even more LinkedIn insights? Don’t miss Part I of this series for additional higher ed ad inspiration!
As search technology evolves, so do the opportunities for higher ed marketers to connect with prospective students in smarter ways. This article unpacks the concept of Answer Engine Optimization (AEO) and how it’s reshaping search strategies within the sector. From optimizing for voice search to crafting content that directly answers user queries, it’s a forward-looking guide that’s resonating with institutions eager to stay ahead of the curve.
Want to dig deeper? Explore our comprehensive guide to local SEO for higher education!
10. A decade of inclusivity: Our top 5 accessibility insights for higher education
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Accessibility has been a hot topic in higher education for years, and this article is a round-up of all the progress made over the past decade while offering key insights for marketers. Focusing on web accessibility, inclusive design, and digital content best practices, it provides actionable advice to help institutions ensure their online presence is welcoming to all students. This post has been a favorite this year as it’s particularly timely.
Interested in making your content even more inclusive? Check out our article on caring for student wellness with 24/7 AI assistants.